Midst of the advertisements that desperately tries to convince you that the product would make you fairer, lovelier, slimmer, better… Ads that shows dirty toilets, disgusting pests… Supposed-to-be provocative ads where the women slither over men because of some particular brand of deo… Some meaningless ads that guarantee glossy hair, ever-fresh clothes, white tooth, etc. etc…. Some ads just comes as a breath of fresh air and aw us.
Disclaimer: I am not promoting any brand or product
I have always liked the coming-of-the age ads by Diary Milk and Airtel… Very unique ones from Vodafone with those Zoo-Zoos… And a very sweet ones from Bru. The latest Federal Bank ads as well.
So, here I am presenting one of the ads that awed me in recent times… It is not only promoting the product, but also beautifully conveying something. It touches our hearts and brings a smile.
Airtel’s latest Smartphone ad is in news for all the rights and wrong reasons. (Watch Online)
The very first time when I watched it, I fell in love instantly. It made me smile and think at the same time. I saw a progressive India and change in the mentality of Indian society – Its ok if your wife earns more. The message was loud and clear. It clearly implements the business entity concept as well – Business and business man is different!
I read and heard a lot of criticisms. Some say that in spite of the dominating position of the woman at office, she is expected to cook and wait for her husband at home. Some other also add that at the end of the day, woman is looked at as someone whose purpose of life is to take care of her husband and family.
I say, what’s wrong in it!!! May be she cooked because she came early… Or she wanted to surprise her stressed husband. Maybe she enjoys cooking or the maid was on leave. It could also be a special day in their life… There can be thousands of reasons.
What really matters is that the man is broad-minded enough to marry someone who holds a senior position at office. It requires immense courage. I shudder at the thought of several criticisms he would have faced; both at office and society. People might say that he is spineless and that he is a loser.
Imagine… All through the academic life, girls secure the top ranks. They get job opportunities with similar pay packages. However, owing to social and familial pressures, they are forced to make a choice between career and family until she sacrifices her professional aspirations and try to put a smiling face. At the end of the day, we see more men in senior positions and women are convinced that their duty is to shadow and encourage the men (husbands)!
Now tell me, don’t you think that this ad actually comes out of the normal social frame work. I agree that woman is cooking while the man is only expected to eat. I say, that’s ok yaar. At least, something is changing. Let’s please focus on the positive side! Something is always better than nothing.
One more thing! I read somewhere that the ad also re-emphasizes that men spend more time at office unnecessarily and that they have an in-built tendency to procrastinate. Couldn’t that be because since childhood, men are taught that their responsibility is to work and earn. If he was also trained to participate in the responsibility of running home, he would have felt the need to go back to home on time!
In short, this ad is really thought provoking and relevant to today’s scenario. If you look deep into it, you will realize that there are so many varied subtle socially relevant hints that makes this ad more than an ad. It makes us think and persuades us to think differently; break through the norms and let the woman be another fellow human being and not as a scapegoat.
Woman is no candle who has to burn herself to illuminate!